In any sales related business, client referrals are very important. These referrals become even more important when it comes to real estate agents, just like Aaron Greterman. 

One of the best types of marketing is through word of mouth. A positive comment on Facebook or a well-written recommendation on Zillow goes a long way for a real estate agent. Read on to learn the importance of generating client referrals for real estate agents.

Build Rapport Quickly

Aaron Greterman said, “When it comes to real estate, it’s critical that your clients trust you.” One of the easiest ways to build this trust is to be introduced by a mutually trusted party. A client is much more likely to become interested in you if they’ve heard about a positive experience someone had from a reliable source. This type of word of mouth marketing creates more interest in you as a real estate agent and can be more effective than other types of marketing.

Leverage Cost Benefits

Referred customers earn trust through positive reviews which makes them more likely to purchase services at full prices. This potentially means customers are less sensitive to price and will be willing to pay higher prices (resulting in higher commissions for you as an agent!). This results in a much higher profit margin for you since they are already sold on your credibility and trust.

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Referrals Make a Long Lasting Impact

Studies have shown that client referrals are more likely to stay with your business compared to other customers. Aaron Greterman says, “A lot of that has to do with the level of trust they have in you as an agent. When you effectively utilize a client referral program for your real estate business, you’ll not only have happy customers – you’ll also have a huge chunk of your marketing taken care of for you.”

Show Clients You Care

Word of mouth marketing shows clients that you have their best interest in mind and will prioritize them over everything. This sort of approach makes you more marketable for potential clients. This also shows that you are willing to put in the extra hours and effort and go above and beyond for your clients. This way, you not only attract more customers but are also committed to building the loyalty and trust they deserve. 

Referrals are one of the most cost-effective and easiest ways to market yourself in front of your clients. “Having a good word of mouth around your real estate business will help you grow your company to newer heights,” said Aaron Greterman. To do this, you can either ask for your customers to put in a good word for you, or an even better option is to offer incentives to current clients if they refer you to their friends and relatives. 

If you want to learn more about what’s working for Dream Real Estate, learn more about Aaron Greterman and what he has done to get and retain clients for the past 20+ years.